How to Create a Great Survey /including example/

Survey is a detailed study aiming at gathering data on attitudes, impressions, opinions, satisfaction level, etc., by polling a section of the population. With addpoll.com you can create various types of surveys, depending on your particular needs: academic, business, political, fun, marketing research, satisfaction, etc. For all of those types a few general guidelines can be outlined.

Guidelines

1)  Identify clear objectives for your survey. The first question you need to ask yourself is what you want to learn with your survey. Try to be specific and do not ask ambiguous questions Also ask yourself how you are going to use the gathered data.

Examples of clear objectives are:

I want to know if customers are satisfied with ..
I want to learn how employees feel about …

2) Keep your questionnaire short and to the point. Make it clear, direct and simple. Avoid jargon and acronyms. Make sure your questions are non-biased, non-leading.

3) Whenever possible, test your survey on a smaller sample first. You can then make any changes if necessary before you “full launch” your survey to your target group.

4) Avoid the 5 scale range and use the 4 scale one, as in the 5 scale range respondents often tend to choose the neutral option.

5) Make sure that your list with answers includes all the possible alternatives. If another alternative can be added, use the “Other” field. That would help to prevent respondents from dropping off.

6) Include demographic questions in your survey. That could help you better identify your market segments.

7) If you need your survey to be taken only be respondents with certain demographic or other characteristics, create a screener to make sure that only your targeted respondents will complete the survey.

Example – Marketing Research Survey

How to start?

1) Go to Your Dashboard -> Start New -> Survey

2) Choose your basic settings:

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Title – Choose your survey title as you want it to be shown on your dashboard.

Permalink – A permalink (portmanteau of permanent link) is a URL that points to a specific blog or forum entry after it has passed from the front page to the archives. It’s populated automatically!

Public Title – you can choose a different public title (title, shown to the respondents).

Intro Page – you can choose if you want one to be shown to the participants or not. If you choose to show an intro page, you can add your custom welcome message. Just go to Message, tick: Use a custom start message and enter your desired message in the filed below.

Countdown timer – with this option you can set a time limit for your respondents. You can also hide the time limit from them and choose what should be done if the respondents prolongs the time given. You can choose one of the two options from the menu below:

1) Terminate the participant

or

2) Let the participant complete the survey, but notify me for the prolonged time in the reports.

Now lets review the gray field on the right-hand side of the screen.

Show progress indicator – if you activate progress, an elegant indicator will appear, giving the person filling out the survey an indication of the progress they are making and how long they have left until finishing.

Closing options – You can choose different scenarios in which the survey to automatically deactivate. You have a choice between a certain date deadline or have it deactivate after a certain number of submissions.

Note:

When you are deactivating after a certain deadline, make sure you time zone is set correctly in your account.

When you are deactivating after a certain number, bear in mind that the number set will represent the completes only. If there is more than one respondents filling the survey right before the quota closes, the one(s) who started the survey will be all allowed to complete it, but everyone who finishes after the number set is reached, will be reported as an overquota! After all active respondents finish the survey, it will be automatically closed.

Multiple Responses – You can choose whether you want to allow multiple responses or just one response per computer.

Sharing – This option allows users who are filling out the survey to share it, using the social media buttons. (Facebook, Twitter). You can disable it (it is enabled by default).

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Restrictions – You can protect your survey with a password, IP address blocking or a CAPTHCA and allow only people who are authorized to see your survey.

Landing Page – This is the web-page the participants will be automatically redirected to, once they complete the survey.

Language – You can change the system messages to any language.

E-mail catch – Add GET parameter ?from=e-mail to survey url address that you send. The parameter is then shown in your reports.

Styles – You can choose one of our many amazing templates for your survey.
However you can also create your own custom design. You can do so by making a new style in the styles section. For more information on how to create styles, check out this tutorial.

When ready, press the Save and Continue button.

3) Make your questionnaire!

Just go to the Questions tab:

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You will be automatically redirected to it, once you click Save and Continue under settings.

Now let’s review the pages and questions in our example survey and show you how we created them.

Welcome Page:

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  • How was this page created?

On the Settings page, we entered the following:

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Page 1:

1

2

  • How was this page created?

Q1:

We dragged a Multiple choice question from left to the right and filled it in the following way:

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Q2:

We dragged a Multiple choice question from left to the right and filled it in the following way:

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Q3:

We dragged a Age question from left to the right and filled it in the following way:

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Q4:

We dragged a Multiple Choice question from left to the right and filled it in the following way:

4

Q5:

We dragged a Multiple Choice question from left to the right and filled it in the following way:

5

Note: You can add a screener.

A screener is a set of questions at the beginning of a survey, used to ensure the participants meet the required qualifications (most often demographic criteria as age and gender). The screener questions determine whether the respondent fit into your target group or not. For example, if you have identified the survey target as mothers age 25 to 39 with children under age 7, then the screener will ask gender, age and ages of children.

For more details on how to add a screener in general, please check the following FAQ.

The screener for the survey in our example, set with the Screener button, looks like the following:

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This means that:

Q1 – if the respondent did not choose “None of the above”, s/he will be terminated.

Q4 – If the respondent did not answer with “Yes” to this question, s/he will be terminated.

Q5 – If the respondent did not include “Baby food” in the selection, s/he will be terminated.

Page 2:

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  • How was this page created?

Q6:

We dragged a Multiple choice question from left to the right and filled it in the following way:

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Q7:

We dragged a Multiple choice question from left to the right and filled it in the following way:

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Q8:

We dragged a Multiple choice question from left to the right and filled it in the following way:

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Page 3:

3

  • How was this page created?

Q9:

We dragged a Matrix from left to the right and filled it in the following way:

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A question logic was set with the Question logic button on the bottom left side of the window was pressed. The following options were then chosen:

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This means that the Q9 question will be shown only if at least one of the five brands given is chosen at Q7.

Page 4:

4

  • How was this page created?

Q10:

We dragged a Free Text from left to the right and filled it in the following way:

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A question logic was set with the Question logic button on the bottom left side of the window was pressed. The following options were then chosen:

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This means that the Q10 question will be shown only if brand B was among the chosen brands at Q7.

Page 5:

5

  • How was this page created?

Q11:

We dragged a Multiple choice question from left to the right and filled it in the following way:

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Note: The Image was added with the Media button –> Upload a file:

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A question logic was set with the Question logic button on the bottom left side of the window was pressed. The following options were then chosen:

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This means that the Q11 question will be shown only if brand B was among the chosen brands at Q7.

Page 6:

6

  • How was this page created?

Q12:

We dragged a Free Text question from left to the right and filled it in the following way:

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A question logic was set with the Question logic button on the bottom left side of the window was pressed. The following options were then chosen:

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This means that the Q12 question will be shown only if the answer given to Q7 is Yes.

Q13:

We dragged a Multiple Choice question from left to the right and filled it in the following way:

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A question logic was set with the Question logic button on the bottom left side of the window was pressed. The following options were then chosen:

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This means that the Q13 question will be shown only if the answer given to Q7 is Yes.

Q14:

We dragged a Multiple Choice question from left to the right and filled it in the following way:

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When your respondents complete the survey successfully, they will see the following screen:

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If you have set a landing page, for example your web-site, under Settings, the respondent will be automatically redirected to it.

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